Filter out prospects whose expectations don't fit your business model. A social-media-marketing agency serving restaurants and dental offices competes on price and efficiency, not premium service. Taking a larger client who demands frequent in-person meetings will eat your margins and time.
Filter out leads with expectations you can't meet. Let's take a different case. Say you started a venture offering social media marketing services to local restaurants and local dental offices. You're competing on price and efficiency, not on white glove service. And say you get a lead from a larger company expecting you to be in person attending meetings week in, week out. That's gonna take a lot of your time. This is not your business model, and that extra time will eat up into your margins, and you may regret signing this deal.
