How to go out of business

26 Nov 2024 · 1 min

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In this brief monologue, Feras Alhlou warns service‑based entrepreneurs that waiting to master every facet of their offering before selling will kill their business. He shares his own mistake of repeatedly rejecting large, high‑value leads because he felt they were outside his firm’s expertise, which caused him to get stuck in smaller deals while big opportunities slipped away. The core message is that service businesses must be willing to take on projects even when they don’t know everything, and they should avoid the comfort of only doing what they already master.

Chapters

You'll go out of business if you think you can wait to master every aspect of your service before selling. I used to turn down big leads because I would think that's outside our wheelhouse. I don't know how to do it. But the more I did that, the more I got caught up in smaller deals while big dollars passed me. Here's the uncomfortable truth about running a services business. You won't always know everything about every project.