How to Properly Invest in Tools
3 Aug 2024 · 0 min
0:21
In this video, Feras Alhlou advises organizations on how to allocate budgets when investing in software tools such as a CRM. He emphasizes that for every $1 spent on the software itself, companies should plan to spend roughly $9 on people‑related expenses—adoption, training, implementation, and customization. Allocating the entire budget to the software without reserving funds for these critical activities leads to underutilization and prevents the organization from realizing the tool’s full value.
