How to Retain Clients Better

6 Feb 2024 · 1 min

Watch on YouTube

0:40

In this concise video, the speaker warns that strong sales skills are undermined if client retention is poor, as unhappy clients stop buying and stop referring new business. To boost retention, the speaker proposes three concrete questions to ask yourself after each engagement: (1) For demanding clients, can you clarify expectations and embed them in the contract to ensure smoother future deliveries? (2) What challenges arose during delivery, and what are the root causes that need fixing? (3) What specific feedback did clients provide, captured via a post‑project survey that you then act upon. Implementing these steps is presented as a practical roadmap to keep clients satisfied and maintain a steady pipeline of deals.

Chapters

If you're good at closing deals but bad at retaining clients, then you'll sooner than later run out of deals to close altogether. Unhappy clients are not going to buy from you again, and they're not going to refer their friends to you. Increase your retention through asking these 3 questions. Number 1, if some clients were demanding, can you clarify some things ahead of time and in the contract for a smoother delivery next time? Number 2, list all the challenges you encountered during delivery and get to the root cause and fix it. And the third question, what specific feedback did I hear from clients? Send a survey after each project and act on findings.