Feras Alhlou shares how to handle client rejections by building resilience through repeated challenges. He pitched to five restaurants and got rejected five times before closing a deal on the sixth, and recommends tackling progressively bigger challenges to learn from failure.
Think of resilience like a skill. The more you practice it, the better it gets. Start by taking on smaller challenges and build your way up. In my first business, on my first day selling, I pitched to 5 local restaurants and got 5 rejections. I was distraught. I needed a couple of days to recover. I studied the objections thrown at us and troubleshooted them. I went out and tried again. A few weeks later, We closed our first deal, the 6th restaurant we pitched. Without these 5 failures, there was no way I would've closed the first deal. Build resilience by getting up again every time they hit you.
