Feras Alhlou argues hourly pricing isn't outdated and tells new consultants to stick with it instead of jumping to value-based billing. He warns against internet gurus who dismiss hourly rates as old-fashioned.
Is hourly pricing outdated in 2026? I don't think it's outdated at all, actually. I don't know if it will ever be outdated. For new consultants, you really have to be careful what advice you get and who you get it from. Some of these gurus on the internet, they say hourly pricing is awful, is terrible, doesn't work. Use value-based pricing, use performance-based pricing. Yes, those other pricing models exist, but for you as a new consultant, or if you're struggling with selling, struggling with margins, stick with hourly. It works really well. So it's not outdated.
