Feras Alhlou explains why your proposal might lose even when it's good. Sometimes it's client politics, executive preferences, or bad timing. If feedback says timing was the problem, your next pitch might not need changes.
Maybe you did everything perfect, but there was something on their end. The client had some internal politics and one of the executives wants to get the partner that they worked with previously, or maybe the person who is vouching for you, maybe they're not liked by the CFO and they're not going to approve their proposal. It could be to do with timing. If you get feedback that everything was fine, the timing wasn't right, then you don't need to change anything for the next RFP, the next proposal.
