Learn Brand Positioning from your Competitors

15 Aug 2023 · 0 min

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In this brief instructional segment, the speaker advises marketers to study competitors not only the large, well‑funded firms but specifically those that are already established and a few years ahead in the market. The goal is not to copy their tactics, but to gauge their positioning and use that insight to frame one’s own strongest assets and experiences in a comparable light, thereby achieving a clearer brand positioning.

Take a look at your competitors. Not necessarily those huge firms with big budgets, although you could learn from their best practices and frameworks. Instead, look first at those competitors who are established and a few years ahead of you. Now, the idea isn't to copy everything they're doing. Don't do that. The idea is to gauge your competition. What you will want to do is to place your best assets and experiences in a similar light.