Founders should start with a hypothesis about a market need, quickly build a minimal version, then sell it while gathering feedback. Stay alert for signals that demand a bigger pivot. Long-term success means learning and changing constantly.
As soon as you have a reasonable hypothesis about a market need that you can meet, package the service without too much fuss and go out and network, speak, socialize, market, and sell. Now, of course, carefully consider feedback, iterate, and stay open to signals that you should make a bigger pivot. Your long-term business success will always depend on learning and change.
