Feras Alhlou shows how a finance founder grew their consulting business by constantly learning from vendors and competitors, then publishing blog posts that positioned them as an expert. Continuous learning and sharing what you know attracts clients.
Let me give you one more example about how learning will directly impact your growth. Working with a founder in the finance and accounting business, I examined their learning habits. They're very thirsty to learn. They also speak with vendors. They also look at their competitors' websites, their blogs. They're always looking for new ways to do things more optimally, to introduce new services. Another thing they do is they also keep track of the changes in their industry. So, for example, when there are new regulations around tax filings or about certain financial transactions, this founder is always the first or one of the first people to write the blog about these new changes in the industries. So when customers are looking for clients, they're looking for thought leaders, they're looking for consultants, this person comes to mind.
