Feras Alhlou walks through martech tools like Buffer, Hootsuite, and Zoho Social for scheduling posts and automating social media work. The key: batch-create content upfront, then spend your time actually responding to comments and thanking people who share your posts.
Don't let social media run your business. I advise you to have martech in place to help you manage your social media platforms. Social media management software such as Buffer, Hootsuite, or Zoho Social allow you to create batches of social media posts in advance and automate the posting process, posting at dates and times you decide, as well as helping you manage conversations on those posts. Create a social media strategy and create content in batches then schedule the postings, giving you almost zero risk of getting sidetracked. With all of this technology, you may be tempted to batch a bunch of posts, set it and forget it, sitting back and tracking results. But don't forget the social aspect of social media. We're humans needing connection, so make sure you respond to relevant comments, thank people who share, and answer questions or concerns raised.
