Feras Alhlou advises early-stage founders to focus on vetting ideas and business planning before marketing. Spend time on customer discovery and competitor research first. Get the fundamentals right before you promote.
So for example, if you're in this ideation phase, if you are still thinking about what to do, thinking about the idea itself, like there's no point of doing marketing. You don't have anything yet to sell. So your entire time, the entire time that you have and your energy should be all around this vetting the idea, this business planning process, talking to customers, potential customers, talking to, researching your competition, right?
