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In this concise sales coaching segment, the speaker emphasizes the critical importance of maintaining momentum once a proposal is ready. He advises salespeople to act quickly, as delays create doubt, distractions, and open opportunities for competitors, often causing deals to fall apart even when the proposal itself is solid. He also warns against celebrating prematurely; instead, he recommends waiting for two concrete signals—the signed agreement and confirmed payment—before scheduling internal and client kick‑offs and beginning delivery. The overall message is that speed and disciplined timing are essential to closing deals successfully.

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