Feras Alhlou explains what founders get wrong about their audiences. Most miss the emotional layer: the pain points, hopes, and fears that drive real decisions. He stresses that creators need to practice what they preach in their own content.
Many people lose this point. And if you don't understand the pain points, the emotions, the hopes, the fears, the challenges that, that's your target audience around, that you won't be able to connect. From a business owner perspective, you gotta practice what you preach. And I don't, I'm not saying that we've nailed it 100%, but at least we're aware of it and we focus on it in every piece of content that we develop.
