Never Walk Into Meetings Blind
16 May 2026 · 0 min

0:24
Research who will attend your kickoff or sales meeting and map how your service affects each person's role. You'll anticipate concerns before they're raised and run a more persuasive meeting.

Research who will attend your kickoff or sales meeting and map how your service affects each person's role. You'll anticipate concerns before they're raised and run a more persuasive meeting.
As a consultant, do you know how your service would impact their function? Before you go to a kickoff meeting or before you go to a sales meeting, if you're pitching in person, make sure you understand who's going to be in that meeting in terms of roles, functions, and then you should do your own research to see how your service is going to impact the function of all the individuals attending. This way you can be proactive about addressing their concerns.