New Founder To-Do List

11 Jun 2024 · 1 min

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In this short monologue, the speaker advises early-stage founders to avoid chasing large sales targets initially. Instead, they should concentrate on building a solid client foundation by (1) securing a few recognizable client logos to showcase on their website and marketing, (2) gathering strong, compelling testimonials, (3) writing detailed case studies that highlight solved problems and project outcomes, and (4) cultivating referrals from satisfied customers. By focusing on these foundational elements, founders can create credibility and momentum before pursuing higher‑value contracts.

Chapters

Instead of trying to hit big sales targets early on in your business, you should be fully focused on: 1. Getting a few logos, meaning a few client logos that you can include on your website and in your marketing materials. 2. Getting testimonials like he walks on water. 3. Writing case studies about the projects you have worked on and the problems you have solved. And 4, getting referrals. So early on, focus your energy on building a client base and then work your way up to more lucrative contracts.