Even skilled salespeople close fewer than 30% of deals. The speaker uses archery to explain why perfect preparation doesn't guarantee every sale, then focuses on what you can control: handling objections better to improve your odds.
In archery, we say not every arrow hits the target, even with perfect aim. Sales and proposals work the same way. Even when you master objection handling, even when you do everything right, you won't win every deal. See, industry close rates are typically below 30%. Your job is to do everything within your control to improve that number. And that includes learning how to handle objections like a pro.
