Feras Alhlou explains why you lose deals that have nothing to do with your performance. Budget freezes, missing decision-makers, and bad timing kill sales you could have closed. Compete hard, learn from every loss, and stop blaming yourself for what you can't control.
Objection handling is essential, but even with perfect execution, some deals still won't close. Sometimes the timing is bad, a budget freeze hits, the decision maker is out on leave, a new stakeholder steps in and wants to reevaluate everything. There are always factors outside your control. So while I want you to take every proposal seriously, I want you to compete hard, and learn from each win and from each loss, I also want you to keep perspective. Not every loss is your fault.
