Feras Alhlou tells a story about a friend who waited to buy a CRM before contacting sales leads, then warns against delaying sales to perfect your tools. Spend 10% on tools and 90% on the people who use them.
A close friend of mine once started a business. He had a great list of contacts who were likely to buy his service. Starting a business like this is like having it served to you on a silver platter, but he wasted it all. Instead of contacting these leads and pitching to them, he decided to hold off until he got a CRM so his sales process was more organized. I met him 2 weeks later and he said he was still researching. Some 4 weeks later, He was still attending demos. Then I met him 8 weeks later and he still hadn't bought a system because he had gotten caught up with marketing and figuring out pricing models. I understand the desire to start things off on the right foot, but you cannot spend 8 weeks not selling. Here is a pro tip that should guide your investment in tools. Spend 10% of your resources on the tool and 90% on the individuals who use it.
