A lead generation firm charges $2,000 upfront plus $250 per lead, expecting to deliver 3 to 5 leads weekly. The speaker walks through why this performance-based pricing structure makes sense.
For example, a lead generation firm offers performance-based pricing for its outreach efforts. Instead of charging a fixed fee, the firm agrees to receive compensation based on specific achievements agreed upon with the client. They'll charge you $2,000 as a setup fee and then $250 per lead with a range of 3 to 5 leads per week. I think that's pretty reasonable.
