Personalization Is a Discipline, Not a Trick

28 Feb 2026 · 0 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Personalization Is a Discipline, Not a Trick" (published 2026-02-28). The excerpt is a short segment from a talk/presentation by a single speaker (labeled SPEAKER A) giving sales/marketing advice: advocate sending highly personalized, handcrafted (initially unscalable) messages to improve relevance and response rates. Metadata includes the YouTube content type and a thumbnail URL.

Start sending very personalized, highly personalized and handcrafted messages. The more you personalize, the more likely the person will find that email relevant and the more likely they'll get back to you. This will take time. And as you grow, it'll be hard to personalize every message you send out. But initially, if you're struggling with sales, you have time on your hand. So you want to start personalizing and do things that are unscalable.