Feras Alhlou walks through how to validate a startup idea before you build it. Talk to 10 potential customers, research 5 competitors, and find what makes yours different: faster, cheaper, or better quality.
If you're starting your business tomorrow, well, you should have started planning 3 months ago. But given that you haven't, the first thing is vet the idea. Go and talk to 10 people who are likely to buy from you and research 5 competitors who sell what you want to sell. See how you can differentiate. See how you can stand out and be the best at what you can do. Maybe you can deliver a service faster, maybe cheaper. You can deliver the service with the highest quality. But differentiate. Most businesses fail because they don't do enough market research. They don't vet their business idea well.
