Feras Alhlou warns founders that planning can become an excuse to avoid action. He shares how his first business got stuck in endless strategy sessions, and explains why plans will change anyway, so outreach and execution matter more.
A lot of founders overplan and then some founders underplan. So planning by itself is great. I want you to plan, but I also want you to know that the minute you finish documenting the plan, the plan will have to change. And I know that because I did that myself when my business partner and I, when we started that very first business, we sat down for weeks. Here's the strategy. Here are the services we want to offer. Here are the top clients we want to go after initially. Small businesses, then mid-sized business, then Fortune 500, and then we want to do this and that and the other, and then we want to expand to other markets. I mean, we spent so much time, and then how much do we price our service? We kept planning and planning and planning, and we were subconsciously—we were delaying that step to go out and actually physically knock on doors.
