Feras Alhlou advises early-stage consultants to stop obsessing over perfect pricing and focus on selling instead. Take below-cost deals early on to learn the market. Getting reps in sales and marketing matters more than getting the price exactly right.
Don't do the mistake I made when I started my first business. I spent 3 weeks trying to figure out how to price my services. My friend, when you're starting out, it doesn't matter. You need to be out there selling. You have to practice the sales muscle. You have to practice the marketing muscle. You have to get in the reps. Even if you sell below your costs initially, it's okay. That's part of— chalk that up to learning and getting into the business. But you have to select a pricing model.
