Feras Alhlou explains how to position your service as premium by targeting the top 10-20% of clients with a Rolls-Royce or country-club experience. Justify higher prices through one-on-one attention and luxury service.
Instead of focusing on cost, you can go the opposite way and provide that plush, comfortable country club Rolls-Royce experience. This second business model provides the most premium service for the top 10, 15, 20% of clients out there. And yes, that's a lot to expect, but you can justify it all, including this one-on-one client attention and care with the premium price tag you're giving them.
