Chasing new leads constantly costs you money. Once you've impressed a client, keep supporting them instead of moving on to the next prospect. Retention generates more revenue than the cycle of finding, pitching, and closing new deals.
If you think of your business as a one-off, then you find the lead, you qualify them, you send a proposal, you negotiate, and then you close the deal, you deliver, and then you have to start this cycle over and over and over. Now, that's okay. That's okay partially, but I don't want you to leave money on the table. I don't want you to leave an opportunity to help and support a client that has been wowed by your performance and by your ability to solve their problems.
