Ride the Wave Before You See It

15 Apr 2026 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Ride the Wave Before You See It" (created 2026-04-15T17:00:26Z). The excerpt is a short monologue by a single speaker (labelled SPEAKER A) reflecting on how marketing consultants who learned website design and development in the mid–late 1990s were well positioned to benefit from later opportunities such as Google search and paid ads. The speaker emphasizes early tool adoption, reskilling, and staying several steps ahead of clients.

Chapters

I remember marketing consultants who immediately got their hands dirty with website design and development in the mid to late 1990s were in a great position to take advantage of the many opportunities that came a few years later with the Google search engine and paid ads. The smart people who benefited did not know exactly which direction the wave was moving, but they were riding it. They adopted tools early and reskilled. If they were working as consultants or service providers, they stayed 2 or 3 or 10 steps ahead of where their clients were.