Robert Kiyosaki on Passive Income

22 May 2024 · 1 min

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In this brief monologue, the speaker argues that earning a million dollars by selling a social‑media‑marketing course is possible only after investing substantial time, resources, and genuine skill development. The speaker references Robert Kiyosaki’s Cashflow Quadrant to illustrate that early in a career or business, founders must work actively—often 60–80 hours per week—to build and market their product. Passive income, such as earning while sleeping, only emerges once the business is well‑established and can generate revenue without constant active effort.

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You can potentially make $1 million selling a course about social media marketing, but you can't do this unless you have put in the reps to build real skills that you can package and sell, and you've spent a significant amount of time and resources creating and marketing the course. As Robert Kiyosaki, the famous Rich Dad Poor Dad author, illustrates in Cashflow Quadrant, in the early stages of one's career or the early stages of any business, You have to work actively to make money. It's only after a business is well established that you as a founder can begin to make money from the business more passively and eventually while you sleep. Until then, you have to put in 60 or even 80 hours a week.