Sales Is a Process—Track It Right

31 Mar 2026 · 0 min

Watch on YouTube

0:29

In this segment, the speaker emphasizes that sales should be treated as a structured process, especially for B2B contexts where cycles are longer. He advises anyone struggling with sales or learning the craft to adopt clear metrics and key performance indicators (KPIs) to monitor progress. While B2C sales can be quicker, most purchases still follow a sales cycle that can range from a week or two to several months, depending on urgency and product type. Understanding and tracking these cycles helps sellers manage expectations and improve outcomes.

this early stage, if you're struggling with sales or if you're trying to learn about sales and you want to have some sort of metrics, some sort of key performance indicators, sales is a process, especially if you're selling to business-to-business, B2B. Typically it's a longer sales cycle, but even if you're selling to consumers, very few things people just buy on the spot. It could be some urgent care or some specific services that people just buy very quickly because of the immediate urgent need. But in general, there's a sales cycle. It could be a week or 2, could be 9 months depending.