Service providers lose money when they take on work outside their core business. Focus on what you do best, charge premium rates, and refer everything else to trusted partners who can pay you referral fees.
Stop scrolling. Many business owners face this dilemma. They get leads for non-core services. What do I mean? Say you provide logo design services and you get leads for website development, for e-commerce websites, or maybe for social media marketing. Should you take those leads on? Because you have a friend who can help you out with the e-commerce development, you have a friend who can help you with social media, and they can get that job worked for you, and then you add a markup on it and you make a buck. My recommendation in most cases is to fight the temptation and say no to these leads because I want you to focus on your core competency. I want you to be proficient. I want you to work towards mastery of your domain, of your area of service. One thing you can do with these non-core service leads is you can pass them on to a trusted partner. They might get you a referral fee for those leads. So you still make a buck, but you're focused on your core area of competency and you're becoming a master at it. And then you charge a premium and you make a lot of money and then you can expand your service.
