Feras Alhlou argues that sharing industry insights publicly on LinkedIn and social media builds authority by demonstrating expertise and showing how you reach your conclusions. Public sharing educates clients, generates leads, and empowers people in your field.
Chapters
share insights, things about solving things in your industry. If you share that publicly, that also helps a lot. You're empowering people in your community, in your LinkedIn network, or people who follow you on social media. They're interested in what you offer. So when you're sharing useful information, even publicly, you are also getting leads and you'll be establishing authority. And you have people will see how this person is knowledgeable. He's always— he or she always share useful insights. Start with your clients, empower them, educate them, train them, share with them how you reach certain conclusions, and the payoff is amazing.