Founder Feras Alhlou argues that business owners should learn the fundamentals of sales, marketing, operations, and every other major function themselves. You can't improve what you don't understand, and you need that knowledge to hire and evaluate specialists competently.
I'm a big proponent of founders learning about all aspects of their business, even if you're planning on hiring people. Learning about sales, the sales process, the sales funnel, marketing, project management, delivery, operations, and HR. The reason behind this is you can't improve something that you don't know anything about. In addition, if you don't know much about sales, how are you going to discern who's a good candidate to hire? If you think you haven't learned much about sales yet, I would recommend waiting until you've gotten some direct experience in sales and then hiring someone.
