Skills are needed in every business.

10 Aug 2024 · 1 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Skills are needed in every business." (created 2024-08-10) containing a spoken segment by a single speaker who advises nonprofits to adopt business practices—particularly systems such as donor management/CRM instead of spreadsheets or Gmail. The speaker notes that many nonprofit boards or executives lack entrepreneurial or corporate experience and emphasizes investing in donor databases and applying CRM concepts to nurture the public into supporters and advocates.

Chapters

What strategies do you recommend for nonprofits to adapt or adopt from the business world? You know, short answer is a lot. I think some of the struggling nonprofits or, you know, amazing causes, but they don't have maybe the entrepreneurial mindset or they don't have the corporate background, no one on their board does, or maybe their executive director doesn't. So I think systems is what is lacking. So donor, your donor database, it can't be in your Gmail. It can't be on a spreadsheet. Invest in learning about a donor management system. Now, everything we talk about in the business world about CRMs, customer relationship management system, all those concepts about nurturing leads and turning leads into customers, the same concepts apply to nurturing a general person in the general public into a supporter, into maybe an advocate for your cause.