SMB vs Enterprise Sales Cycles
3 Apr 2026 · 1 min
0:43
In this concise video, the speaker draws on over 20 years of B2B sales experience and more than 2,000 proposals to outline typical sales cycle lengths for different market segments. Small‑and‑medium‑business (SMB) deals usually close within 2–8 weeks, while enterprise B2B sales typically span 3–9 months. For very large, complex, or government contracts, the cycle can extend to 12 months or longer. The speaker warns that longer cycles can strain a seller’s patience, cash flow, and confidence, urging persistence throughout the process.
