Entrepreneurs building a business plan often ask family, friends, and ex-coworkers for feedback, but these people are too polite to give honest answers. That false encouragement can lead you to chase ideas nobody actually wants to pay for.
You're in corporate or you left corporate recently, or maybe for 16 or 17% of new college students, they want to be their own bosses. I admire that. So you want to make sure that what you're building is viable. You're putting together a business plan, you're vetting your idea. That's all part of the formula that you're doing the right thing. So a lot of times we go to people in our network, we go to our family members, we go to our moms, our dads, our siblings, we go to— Friends. Ex-coworkers, we go to colleagues, vendors, people we've met in the industry, people at the gym, and we start asking questions to make sure this is something that people are interested in, something people will be willing to pay for. You're asking something about the future, you're asking something very broad, and people in our network, typically, they're too polite, too nice to crush our dreams, so they say yes, and they're guessing, and they're not sure.
