Feras Alhlou warns founders against confirmation bias and emotional attachment to their business ideas. Treat your idea as a hypothesis to test, not something to protect. The moment you fall in love with it, you stop listening to what the market actually tells you.
This is what happens when you fall in love too early. It blinds you to the flaws. Instead of asking questions, you start defending the idea. Behavioral science calls this confirmation bias. When we believe in something, we start ignoring anything that challenges it, including red flags. That's why I always say, To treat your idea like a hypothesis, not a baby. A hypothesis is something to test, not something to protect.
