Stop Hiding Behind Planning

28 Oct 2025 · 0 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "Stop Hiding Behind Planning" (uploaded/created 2025-10-28). The excerpt is a single-speaker segment in which the speaker advises CEOs/founders to prioritize customer outreach and selling over prolonged planning tasks (e.g., avoid spending weeks on business plans, logos, or projections; get out, knock on doors, and listen to potential buyers). The content is instructional/advisory for early-stage entrepreneurs.

What is important for you as a CEO? What is the priority for this? I mean, if you're just starting out, is don't spend weeks developing a business plan and weeks developing your logo and weeks developing your financial projections. Spend some time on it, but then the number one thing, the number one thing, you have to be out there knocking on doors. You have to be hitting the pavement. You have to be listening to the potential buyers. Don't hide behind a computer screen.