Feras Alhlou explains why you waste time on proposals that won't close. Before you write one, check for four things: a real problem, budget alignment, timeline urgency, and who actually decides. Target the right buyers, not every lead.
Here are the signals you should look for before investing time in a proposal. You're solving a real problem, not a vague curiosity or a nice-to-have. There's budget alignment. Your pricing and their willingness to pay are in the same universe. There is timeline urgency. The client has a reason to move forward now, not You understand the buying process, who approves what, who the decision makers are, and how decisions get made. Not every lead deserves a proposal. Focus on the right buyers, not all buyers.
