Stop Trying to Serve Everyone
23 Mar 2026 · 0 min
0:21
Feras Alhlou argues that broad positioning dilutes your message. Niching down feels risky because you fear missing out, but specificity brings faster traction than trying to serve everyone.
Feras Alhlou argues that broad positioning dilutes your message. Niching down feels risky because you fear missing out, but specificity brings faster traction than trying to serve everyone.
Broad positioning makes marketing harder. Your message gets diluted. No one knows who you are for or why they should hire you. And here's the fear: if I go narrow, I'll miss out. But in practice, specificity builds traction fast.
