Feras Alhlou explains why founders should stress-test ideas early by identifying friction points like long sales cycles and multiple stakeholders. Ask what must go right and what could go wrong, then prepare for pessimistic scenarios instead of betting on optimism.
Hope isn't a strategy. Stress test your idea now. The market won't pull punches. Saying, I think this will work, without identifying any weaknesses. Every idea has friction points. Maybe it takes too long to explain. Maybe sales cycles are slow. Maybe your buyer has to convince 5 stakeholders. You don't need to be pessimistic, But you do need to be prepared. Ask what has to go right, what could go wrong, and can you survive a slow start? Because optimism alone won't pay the bills.
