Stuck? Try Horizontal Growth

7 Jun 2026 · 1 min

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In this concise instructional segment, the speaker outlines practical approaches for achieving horizontal growth. He explains that businesses can expand by entering new geographic markets (state, national, or beyond), targeting new industry verticals such as startups, SaaS firms, digital creators, and nonprofits, launching digital products or online courses (e.g., tax planning for small businesses or accounting for the creator economy), and pursuing acquisitions or mergers to broaden service offerings and client bases. The advice is presented as actionable options for firms feeling stuck in their growth trajectory.

Chapters

You can also expand horizontally, meaning you go into new markets or maybe go after new audiences. For example, expanding into new geographic markets, maybe at the state level, at the national level, or maybe beyond, or serve a new industry or maybe a new vertical, startups, SaaS companies, digital creators, nonprofits, et cetera. Or you can launch a digital product or say an online course on tax planning for small businesses or accounting for the creator economy. Or some other vertical, and you can acquire or merge with another firm to expand services and expand your client base.