Feras Alhlou explains Lean Startup principles: launch early with minimal planning, test market demand, learn from results, and iterate. Services and consulting work best with this approach because you can change them faster than physical or digital products.
You don't know what people want or what they're willing to buy until you put something in front of them and see how they respond. And you can't do any of that by planning your business in front of your laptop. So the Lean model recommends a little bit of planning, launching your idea early to test it. After launching, learn and improve. This commitment to iteration and learning is at the heart of the Lean model. Lean Startup was written mostly for tech, I know, but the principles don't just apply to a tech startup. You can equally apply them to a services and consulting business. In fact, the Lean Startup approach can be even more powerful for consulting and service businesses. Why? Because you can launch, test, and pivot a service much more quickly than a digital or a physical product.
