The 10 + 5 Rule Every Founder Should Know

11 Jul 2025 · 1 min

Watch on YouTube

0:41

This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "The 10 + 5 Rule Every Founder Should Know" (published 2025-07-11). The excerpt is a single-speaker segment in which a presenter addressed founders/startup audiences, explaining the "10+5 rule" — speak with 10 potential customers and research 5 competitors — as a practical market-research approach. The speaker contrasts underplanning (not doing enough customer/competitive research) with overplanning (getting stuck in strategy without execution). No named participants or multiple speakers are present in the excerpt.

Chapters

Under planning, you have to do your due diligence and do enough market research. And I have a tool for you to help you overcome this challenge. Use my 10+5 rule. Speak with 10 potential customers and research 5 competitors. This way you'll understand the pain points, the challenges, the issues that the customers are facing. Then when you go to market, you are equipped with knowledge from the customers, the potential buyers, and also you'll find ways to stand out from the competition. So that's on underplanning. What about overplanning? This is when people are stuck in cycles of strategizing without devoting enough time to hitting the pavement.