The 10 + 5 Rule Every Founder Should Know

16 Oct 2025 · 0 min

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This content was created by Feras Alhlou. This content was uploaded by Feras Alhlou. This is a YouTube video titled "The 10 + 5 Rule Every Founder Should Know" (published 2025-10-16). The excerpt is a short segment of a talk/advice piece for founders and entrepreneurs explaining the "10+5" rule — talk to 10 potential clients and research 5 competitors — and stressing the importance of real-time conversations with potential customers to uncover pain points and competitive opportunities (pricing, speed, support). The clip appears to be a single speaker giving practical customer-development and market-research guidance.

I have a 10+5 rule, part of our framework. Talk to 10 potential clients and research 5 competitors. Of course, you can research more, you can talk to more, but just as a basic, talking to potential clients is really important, whatever they are. When you speak with people in person, in real time, you learn, you understand their issues. Maybe other people are doing similar things to what you want to do, but maybe they're more expensive, takes them longer to deliver, they don't have good customer support. These are opportunities for you to set up a business that will do better in one of these areas.