Feras Alhlou breaks down the 2-1-2 rule for closing deals faster: respond to warm leads within 2 hours, book the first available time a client offers, and send your proposal within 2 days. Speed and momentum matter more than perfect timing.
And it's a formula, it's a system that I used and I call it the simple 2-1-2 rule, okay? Basically, it's respond within 2 hours and 1, that is pick and book the first available time that the client gives you and then the last 2, the second 2 here is send your proposal within 2 days. The first 2, respond within 2 hours, if you get an email from from a warm lead. They submit a form on your website, they call and leave a message, get back to them. Now, if the client gets back to you with 3 or 4 time slots when they're available, always book the first available time. Momentum is gold.
