Reply to prospects within 2 business hours, pick the earliest meeting slot you offer, and send a proposal within 2 days. Adjust the timings for complex services, but the point is the same: speed and consistency win clients.
Have a rule in terms of responsiveness to calls, to emails, in terms of when to schedule meetings, and also in terms of when to send proposals. They use 2-1-2 as a framework for me. The first 2 is you got to respond within 2 business hours. They give you a number of time slots to meet, pick the first one, and then send the proposal within 2 days. Now, depending on the complexity of your service, depending on other factors, you might do a 4-2-4. That's your benchmark and stick to it.
