The 2 Types of Sales Conversations
26 Apr 2026 · 0 min
0:25
In this brief segment, the speaker explains that sales interactions can be categorized into two distinct types: soft pitches and hard pitches. A soft pitch is an informal conversation—such as one that occurs at a networking event or even at the gym—that aims to build rapport and generate the next step in the sales process, like a follow‑up call, a discovery session, or a referral. A hard pitch, by contrast, is a formal request for commitment, such as seeking proposal approval, a contract signature, or payment. The distinction highlights that not every sales dialogue needs to be a direct ask; many interactions serve to nurture the relationship before a formal ask is made.
