Feras Alhlou explains the curse of knowledge, a trap where founders assume their audience understands what they're saying. When people's eyes glaze over during your pitch, you've lost them because you skipped the steps that make sense to you but not to them.
There's something called the curse of knowledge. And this is what Chip and Dan Heath in their classic book, Made to Stick, they described the curse of knowledge as arch villain of communication. It's what happens when you know something so well that you forget what it's like not knowing it. Makes perfect sense to you. You understand it. But the person across the table, across Zoom, on the other side of the phone, they just hear noise. So if you're getting glazed-over looks while you're pitching, while you're speaking with potential leads, that is your signal. You are not connecting.
