Founders should stop asking "Do you think this is a good idea?" in customer interviews because leading questions bias responses and kill genuine insight. Ask unbiased questions instead, even if it feels uncomfortable at first.
Do you think this is a good idea? It's definitely not a question that you want to lead with. You probably want to remove it out of your vocabulary, out of the list of things you ask people. When you're out there validating your idea, when you're out there talking to potential customers, you could be nervous. You're not sure what to do, what to ask. That's okay. That's just part of this exercise, of this journey of building a business. It's okay if you're not comfortable asking questions to start with. But at one point, when you start to ask people questions to validate your idea, I want you to be asking the right questions and avoid the wrong questions.
