Feras Alhlou walks through the SUCCESs framework for making messages stick: Simple, Unexpected, Concrete, Credible, Emotional, Story. He shares how he went from months of failure to selling a $1,400 website to a Santa Clara diner, then grew the company to eight figures with clients like Google and Salesforce before selling to a media company.
Do people forget what you say after 2 minutes? Try the success framework from Made to Stick: simple, unexpected, concrete, credible, emotional story. Here's how I started my business. After months of failure and near despair, we sold a $1,400 website project to the diner in Santa Clara. Later clients included Google, Salesforce, and the US State Department. Eventually, we grew the company to 8 figures and sold it to a media giant. I hope you'll remember my story and that you'll use success to make everything you say more memorable, especially in business.
